Still Relevant: How Millennials Respond to Direct Mail

You know the stereotype: Millennials are digital natives, glued to their smartphones, and the only way for marketers to reach them is through social media. The truth is, Millennials respond to a low-tech marketing approach that’s been around for centuries: Paper in a mailbox.

August 01, 2017

This guide from the United States Postal Service is designed to help you better understand how and why Millennials respond to mail, how mail compares with other marketing channels, and how to create an appealing mailpiece for this generation.