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Still Relevant: How Millennials Respond to Direct Mail

You know the stereotype: Millennials are digital natives, glued to their smartphones, and the only way for marketers to reach them is through social media. The truth is, Millennials respond to a low-tech marketing approach that’s been around for centuries: Paper in a mailbox.

August 01, 2017

Still Relevant: How Millennials Respond to Direct Mail

You know the stereotype: Millennials are digital natives, glued to their smartphones, and the only way for marketers to reach them is through social media. The truth is, Millennials respond to a low-tech marketing approach that’s been around for centuries: Paper in a mailbox.

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